Friday 30 June 2017
Tv Advert Evaluation
The brief we had was to rebrand an existing Unilever product to a new target audience. We chose to rebrand Pot Noodles for rich people because they aren't a normal combination and we thought we could do a lot with the ideas. We all used ideas from our own plan to create one big project. Instead of rebranding the TV advert to a new target audience we chose to rebrand it to a different type of audience. We chose to use a green screen for this piece as we wanted to explore many different styles and backgrounds which we can't have in real life. We all worked really well together so the filming got done really quickly. We focused a lot of our time on editing because we were using a green screen and there were a few bumps in the road with the editing because we couldn't get certain bits to go right. There is a scene with the tray where you can see right through it because of the editing but it is for only a second which means it isn't as visable as we thought. Our advert follows a butler making the Pot Noodle for his "Master". It then goes on to the "Master" talking about his hobbies and things he likes. He then wolfs down the Pot Noodle to show that even rich people can be messy. I think that it all worked out really well in the end because the advert looks really effective.
Thursday 29 June 2017
3MW Proposal and Ideas
For my 3 minute wonder video I would like to focus on the Disease called Parkinson's. My nan has Parkinson's Disease and I want to inform people of the Disease.
Some of the shots that I would like to cover is my nan shaking, as she shakes a lot from having the disease.
I would like to talk about a celebrity with Parkinson's to show that it is more common than we think.
About the News
Part 1
On Saturday the 3rd of June I watched the BBC Weekend News, this began at 9:45pm on BBC 1. There was a lot of variety to to the broadcast from many differen events that have happened just recently. The first article they covered was on the election and how the campaigns are going for both the Conservatives and Labour Parties. The next article was about one of the terrorist attacks which happened a few days before in Afghanistan, from this they moved onto talk about what happened in Manchester and how Ariana Grande is doing a benefit concert for the victims. There was then a small part of information on a famous artist called Raphael and his new exhibition at the National Gallery. The last part they focused on sports where they talked about the tennis and football games.
The begining of the broadcast started with small clips of information on some of the topics that would be covered/discussed later on. I think they do this to capture your attention an make you want to watch the rest of the broadcast.
On Saturday the 3rd of June I watched the BBC Weekend News, this began at 9:45pm on BBC 1. There was a lot of variety to to the broadcast from many differen events that have happened just recently. The first article they covered was on the election and how the campaigns are going for both the Conservatives and Labour Parties. The next article was about one of the terrorist attacks which happened a few days before in Afghanistan, from this they moved onto talk about what happened in Manchester and how Ariana Grande is doing a benefit concert for the victims. There was then a small part of information on a famous artist called Raphael and his new exhibition at the National Gallery. The last part they focused on sports where they talked about the tennis and football games.
The begining of the broadcast started with small clips of information on some of the topics that would be covered/discussed later on. I think they do this to capture your attention an make you want to watch the rest of the broadcast.
Part 2
The newsreader for BBC Weekend News is Kate Silverton, she is 46 years old and the main perrsenter for this show. When we first see her she introduces the headlines, Silverton went on to talk to Iain Watson who is a Political Correspondent and they talked about the election. Silverton then introduced John Watson who spoke about the sports along with some sports results. Silverton the ended the broadcast.
To be a news reader you have to have many skills like talking clearly and being confident because you have many eyes watching you inculding in the studio and on the televsion. I think you would definetly have to have confidence because thats where your oice comes from.
The newsreader for BBC Weekend News is Kate Silverton, she is 46 years old and the main perrsenter for this show. When we first see her she introduces the headlines, Silverton went on to talk to Iain Watson who is a Political Correspondent and they talked about the election. Silverton then introduced John Watson who spoke about the sports along with some sports results. Silverton the ended the broadcast.
To be a news reader you have to have many skills like talking clearly and being confident because you have many eyes watching you inculding in the studio and on the televsion. I think you would definetly have to have confidence because thats where your oice comes from.
Part 3
The term News Ordering is used to describe that there are different reports shown. The order that reports are shown in is due to the importance of them. The first news report in a broadcast could be because it is a recent event which affects many people and the articles later could have less urgency to them. Most broadcasts start with the sad stories that make us feel down and then they end with a happy story that brings us back up. The term for the list of articles that appear is called the Story Line. It is used to help order the articles. The story wich is likely to appear first has importance like the terroists attacks which have happened recently. A slow news day is when there isnt as many big news stories so they focus on the stories they have with a little more detail than they would have. The last little story is called the Kicker because it is supposed to help lift your mood and give you a bit more joy. News Values are a set of guidelines that are used to deterimine how much coverage a story recieves.
Immediacy: Is how recently something has happened. For example, a large event that has effected many in the early hours of the morning which would be broadcast on the morning news. Like the Manchester attack.
Familiarity: Is how culturally close is it to Britain. For example, the terrorist attacks that have happened in cities around Britain (Manchester and London).
Amplitude: Is the size of the event and how many people have been impacted. For example, the Manchester attack.
Frequency: Is how often the event occurs. For example, the elections occur every 4 years so in that time they are covered.
Unambiguity: Is about how clear and definite it is.
Predictability: Could it have been predicted.
Surpise: Is it something new that hasnt happened in quite some time. For example, the London Bridge Attack.
Continuity: If its already been defined by the news.
Elite Nations/ People: About a large country or celebrity. Like Donald Trump and Hillary Clintons presidential elections.
Personalisation: Is it an event thst can affect people with certain vies or beliefs.
Negativity: Is it good or bad news.
Balance: The positive ending to a news story to make us feel better.
The term News Ordering is used to describe that there are different reports shown. The order that reports are shown in is due to the importance of them. The first news report in a broadcast could be because it is a recent event which affects many people and the articles later could have less urgency to them. Most broadcasts start with the sad stories that make us feel down and then they end with a happy story that brings us back up. The term for the list of articles that appear is called the Story Line. It is used to help order the articles. The story wich is likely to appear first has importance like the terroists attacks which have happened recently. A slow news day is when there isnt as many big news stories so they focus on the stories they have with a little more detail than they would have. The last little story is called the Kicker because it is supposed to help lift your mood and give you a bit more joy. News Values are a set of guidelines that are used to deterimine how much coverage a story recieves.
Immediacy: Is how recently something has happened. For example, a large event that has effected many in the early hours of the morning which would be broadcast on the morning news. Like the Manchester attack.
Familiarity: Is how culturally close is it to Britain. For example, the terrorist attacks that have happened in cities around Britain (Manchester and London).
Amplitude: Is the size of the event and how many people have been impacted. For example, the Manchester attack.
Frequency: Is how often the event occurs. For example, the elections occur every 4 years so in that time they are covered.
Unambiguity: Is about how clear and definite it is.
Predictability: Could it have been predicted.
Surpise: Is it something new that hasnt happened in quite some time. For example, the London Bridge Attack.
Continuity: If its already been defined by the news.
Elite Nations/ People: About a large country or celebrity. Like Donald Trump and Hillary Clintons presidential elections.
Personalisation: Is it an event thst can affect people with certain vies or beliefs.
Negativity: Is it good or bad news.
Balance: The positive ending to a news story to make us feel better.
Part 4
Bias through selection and omission
An editor can express bias by choosing what stories are going to be used in the broadcast. In some stories, details can be missed or skimmed over which gives the viewer a different idea on the story. An exmple would be any of the elctions because some news stations have their views for certain parties. So one party would get more coverage than another on different tv stations.
Bias through placement/order
This is about where a story is displayed in a newspaper can affect a readers views. If a story is on the front page then it would be more likely to be important to the reader whereas the stories on page 10 could be considered os less importance. An example of this is the terrorist attacks in England. These stroies are important but we dont hear in the news about the terrorists attacks which are really serious but in different countries.
Bias through headlines
Headlines are what draws someone in to the news article but they can be very bias to the story and they sometimes make the stories seem much more interesting.
Bias through shot selection and camera angles
The video clips and photos that come along with the stories can make some look bad or good in the news and the affect hoe the story is portrayed.
Bias through names and captions
The media are very strong with labels and titles for people or events. The type of labels on people can make them seem bad or neglectful when they are actually nice people caught in a bad situation.
Bias through use of language
People are influenenced by the words of the media and if they are negative the people will have negative views on the article and vice versa.
Bias through selection and omission
An editor can express bias by choosing what stories are going to be used in the broadcast. In some stories, details can be missed or skimmed over which gives the viewer a different idea on the story. An exmple would be any of the elctions because some news stations have their views for certain parties. So one party would get more coverage than another on different tv stations.
Bias through placement/order
This is about where a story is displayed in a newspaper can affect a readers views. If a story is on the front page then it would be more likely to be important to the reader whereas the stories on page 10 could be considered os less importance. An example of this is the terrorist attacks in England. These stroies are important but we dont hear in the news about the terrorists attacks which are really serious but in different countries.
Bias through headlines
Headlines are what draws someone in to the news article but they can be very bias to the story and they sometimes make the stories seem much more interesting.
Bias through shot selection and camera angles
The video clips and photos that come along with the stories can make some look bad or good in the news and the affect hoe the story is portrayed.
Bias through names and captions
The media are very strong with labels and titles for people or events. The type of labels on people can make them seem bad or neglectful when they are actually nice people caught in a bad situation.
Bias through use of language
People are influenenced by the words of the media and if they are negative the people will have negative views on the article and vice versa.
Documentary Mini Task
Documentary Mini-Task
A documentary involves pictures and interviews from people involved in real life events to show a factual report on a topic.
An 'expository' documentary is a form of documentary which speaks directly to the audience/viewer through either a voiceover or titles. This style of documentarys aim is to expose a person or topic. An example of this type of documentary is 'Backstairs Billy: The Queen's Mum's Butler' (2009). The documentary follows the story of William Tallon who was the Queen's devoted servant.
An 'observational' documentary is a different form of documentary which consists of the film-maker following the person around to observe the life-changing places in their lives. The equipment can be informal like hand held cameras as it is easier to capture more of the action. Some examples are 'Big Brother' (2000) and 'MTV Cribs' (2000).
Another documentary style is 'interactive' documetaries and this one uses interviewees aswell as interacting with the audience. This is created by having a presenter on screen. An example of this type of documentary is 'Plane Resurrection' (2016) directed by Nik Colman. This documentary was made with a few crew members including a director, cinematographer and cameraman. This documentary focuses on Maurice Hammond talking to the viewer about the restoring of a WWII aircraft.
Another documentary style is 'reflexive'. A 'reflexive' documentary focuses on the film-maker knowing their presence in front of the camera which helps to give a narrative to the story. Louis Theroux is a big contributor for this type of documentary style, he has been involved with many different documentaries in this style inculding 'Louis and the Nazis' (2003) and 'Extereme Love: Autism' (2012), both of these documentaries focus on big themes and Louis is infront of the camera talking to the people.
The last documentary style is 'performative' and this adresses the emotional aspect of a documentary, this is created normally by using re-enactments and over the top camera shots. This style is the opposite to 'observational' documentaries. An example of 'performative' documentaries are 'Aileen: Life and Death of a Serial Killer' (2003) by Nick Broomfield and 'Capturing the Friedmans' (2003) by Andrew Jarecki. Both of these documentaries have strong themes and they both have re-enactments to emphasize the story.
Subscribe to:
Posts (Atom)