Friday, 30 June 2017
Tv Advert Evaluation
The brief we had was to rebrand an existing Unilever product to a new target audience. We chose to rebrand Pot Noodles for rich people because they aren't a normal combination and we thought we could do a lot with the ideas. We all used ideas from our own plan to create one big project. Instead of rebranding the TV advert to a new target audience we chose to rebrand it to a different type of audience. We chose to use a green screen for this piece as we wanted to explore many different styles and backgrounds which we can't have in real life. We all worked really well together so the filming got done really quickly. We focused a lot of our time on editing because we were using a green screen and there were a few bumps in the road with the editing because we couldn't get certain bits to go right. There is a scene with the tray where you can see right through it because of the editing but it is for only a second which means it isn't as visable as we thought. Our advert follows a butler making the Pot Noodle for his "Master". It then goes on to the "Master" talking about his hobbies and things he likes. He then wolfs down the Pot Noodle to show that even rich people can be messy. I think that it all worked out really well in the end because the advert looks really effective.
Thursday, 29 June 2017
3MW Proposal and Ideas
For my 3 minute wonder video I would like to focus on the Disease called Parkinson's. My nan has Parkinson's Disease and I want to inform people of the Disease.
Some of the shots that I would like to cover is my nan shaking, as she shakes a lot from having the disease.
I would like to talk about a celebrity with Parkinson's to show that it is more common than we think.
About the News
Part 1
On Saturday the 3rd of June I watched the BBC Weekend News, this began at 9:45pm on BBC 1. There was a lot of variety to to the broadcast from many differen events that have happened just recently. The first article they covered was on the election and how the campaigns are going for both the Conservatives and Labour Parties. The next article was about one of the terrorist attacks which happened a few days before in Afghanistan, from this they moved onto talk about what happened in Manchester and how Ariana Grande is doing a benefit concert for the victims. There was then a small part of information on a famous artist called Raphael and his new exhibition at the National Gallery. The last part they focused on sports where they talked about the tennis and football games.
The begining of the broadcast started with small clips of information on some of the topics that would be covered/discussed later on. I think they do this to capture your attention an make you want to watch the rest of the broadcast.
On Saturday the 3rd of June I watched the BBC Weekend News, this began at 9:45pm on BBC 1. There was a lot of variety to to the broadcast from many differen events that have happened just recently. The first article they covered was on the election and how the campaigns are going for both the Conservatives and Labour Parties. The next article was about one of the terrorist attacks which happened a few days before in Afghanistan, from this they moved onto talk about what happened in Manchester and how Ariana Grande is doing a benefit concert for the victims. There was then a small part of information on a famous artist called Raphael and his new exhibition at the National Gallery. The last part they focused on sports where they talked about the tennis and football games.
The begining of the broadcast started with small clips of information on some of the topics that would be covered/discussed later on. I think they do this to capture your attention an make you want to watch the rest of the broadcast.
Part 2
The newsreader for BBC Weekend News is Kate Silverton, she is 46 years old and the main perrsenter for this show. When we first see her she introduces the headlines, Silverton went on to talk to Iain Watson who is a Political Correspondent and they talked about the election. Silverton then introduced John Watson who spoke about the sports along with some sports results. Silverton the ended the broadcast.
To be a news reader you have to have many skills like talking clearly and being confident because you have many eyes watching you inculding in the studio and on the televsion. I think you would definetly have to have confidence because thats where your oice comes from.
The newsreader for BBC Weekend News is Kate Silverton, she is 46 years old and the main perrsenter for this show. When we first see her she introduces the headlines, Silverton went on to talk to Iain Watson who is a Political Correspondent and they talked about the election. Silverton then introduced John Watson who spoke about the sports along with some sports results. Silverton the ended the broadcast.
To be a news reader you have to have many skills like talking clearly and being confident because you have many eyes watching you inculding in the studio and on the televsion. I think you would definetly have to have confidence because thats where your oice comes from.
Part 3
The term News Ordering is used to describe that there are different reports shown. The order that reports are shown in is due to the importance of them. The first news report in a broadcast could be because it is a recent event which affects many people and the articles later could have less urgency to them. Most broadcasts start with the sad stories that make us feel down and then they end with a happy story that brings us back up. The term for the list of articles that appear is called the Story Line. It is used to help order the articles. The story wich is likely to appear first has importance like the terroists attacks which have happened recently. A slow news day is when there isnt as many big news stories so they focus on the stories they have with a little more detail than they would have. The last little story is called the Kicker because it is supposed to help lift your mood and give you a bit more joy. News Values are a set of guidelines that are used to deterimine how much coverage a story recieves.
Immediacy: Is how recently something has happened. For example, a large event that has effected many in the early hours of the morning which would be broadcast on the morning news. Like the Manchester attack.
Familiarity: Is how culturally close is it to Britain. For example, the terrorist attacks that have happened in cities around Britain (Manchester and London).
Amplitude: Is the size of the event and how many people have been impacted. For example, the Manchester attack.
Frequency: Is how often the event occurs. For example, the elections occur every 4 years so in that time they are covered.
Unambiguity: Is about how clear and definite it is.
Predictability: Could it have been predicted.
Surpise: Is it something new that hasnt happened in quite some time. For example, the London Bridge Attack.
Continuity: If its already been defined by the news.
Elite Nations/ People: About a large country or celebrity. Like Donald Trump and Hillary Clintons presidential elections.
Personalisation: Is it an event thst can affect people with certain vies or beliefs.
Negativity: Is it good or bad news.
Balance: The positive ending to a news story to make us feel better.
The term News Ordering is used to describe that there are different reports shown. The order that reports are shown in is due to the importance of them. The first news report in a broadcast could be because it is a recent event which affects many people and the articles later could have less urgency to them. Most broadcasts start with the sad stories that make us feel down and then they end with a happy story that brings us back up. The term for the list of articles that appear is called the Story Line. It is used to help order the articles. The story wich is likely to appear first has importance like the terroists attacks which have happened recently. A slow news day is when there isnt as many big news stories so they focus on the stories they have with a little more detail than they would have. The last little story is called the Kicker because it is supposed to help lift your mood and give you a bit more joy. News Values are a set of guidelines that are used to deterimine how much coverage a story recieves.
Immediacy: Is how recently something has happened. For example, a large event that has effected many in the early hours of the morning which would be broadcast on the morning news. Like the Manchester attack.
Familiarity: Is how culturally close is it to Britain. For example, the terrorist attacks that have happened in cities around Britain (Manchester and London).
Amplitude: Is the size of the event and how many people have been impacted. For example, the Manchester attack.
Frequency: Is how often the event occurs. For example, the elections occur every 4 years so in that time they are covered.
Unambiguity: Is about how clear and definite it is.
Predictability: Could it have been predicted.
Surpise: Is it something new that hasnt happened in quite some time. For example, the London Bridge Attack.
Continuity: If its already been defined by the news.
Elite Nations/ People: About a large country or celebrity. Like Donald Trump and Hillary Clintons presidential elections.
Personalisation: Is it an event thst can affect people with certain vies or beliefs.
Negativity: Is it good or bad news.
Balance: The positive ending to a news story to make us feel better.
Part 4
Bias through selection and omission
An editor can express bias by choosing what stories are going to be used in the broadcast. In some stories, details can be missed or skimmed over which gives the viewer a different idea on the story. An exmple would be any of the elctions because some news stations have their views for certain parties. So one party would get more coverage than another on different tv stations.
Bias through placement/order
This is about where a story is displayed in a newspaper can affect a readers views. If a story is on the front page then it would be more likely to be important to the reader whereas the stories on page 10 could be considered os less importance. An example of this is the terrorist attacks in England. These stroies are important but we dont hear in the news about the terrorists attacks which are really serious but in different countries.
Bias through headlines
Headlines are what draws someone in to the news article but they can be very bias to the story and they sometimes make the stories seem much more interesting.
Bias through shot selection and camera angles
The video clips and photos that come along with the stories can make some look bad or good in the news and the affect hoe the story is portrayed.
Bias through names and captions
The media are very strong with labels and titles for people or events. The type of labels on people can make them seem bad or neglectful when they are actually nice people caught in a bad situation.
Bias through use of language
People are influenenced by the words of the media and if they are negative the people will have negative views on the article and vice versa.
Bias through selection and omission
An editor can express bias by choosing what stories are going to be used in the broadcast. In some stories, details can be missed or skimmed over which gives the viewer a different idea on the story. An exmple would be any of the elctions because some news stations have their views for certain parties. So one party would get more coverage than another on different tv stations.
Bias through placement/order
This is about where a story is displayed in a newspaper can affect a readers views. If a story is on the front page then it would be more likely to be important to the reader whereas the stories on page 10 could be considered os less importance. An example of this is the terrorist attacks in England. These stroies are important but we dont hear in the news about the terrorists attacks which are really serious but in different countries.
Bias through headlines
Headlines are what draws someone in to the news article but they can be very bias to the story and they sometimes make the stories seem much more interesting.
Bias through shot selection and camera angles
The video clips and photos that come along with the stories can make some look bad or good in the news and the affect hoe the story is portrayed.
Bias through names and captions
The media are very strong with labels and titles for people or events. The type of labels on people can make them seem bad or neglectful when they are actually nice people caught in a bad situation.
Bias through use of language
People are influenenced by the words of the media and if they are negative the people will have negative views on the article and vice versa.
Documentary Mini Task
Documentary Mini-Task
A documentary involves pictures and interviews from people involved in real life events to show a factual report on a topic.
An 'expository' documentary is a form of documentary which speaks directly to the audience/viewer through either a voiceover or titles. This style of documentarys aim is to expose a person or topic. An example of this type of documentary is 'Backstairs Billy: The Queen's Mum's Butler' (2009). The documentary follows the story of William Tallon who was the Queen's devoted servant.
An 'observational' documentary is a different form of documentary which consists of the film-maker following the person around to observe the life-changing places in their lives. The equipment can be informal like hand held cameras as it is easier to capture more of the action. Some examples are 'Big Brother' (2000) and 'MTV Cribs' (2000).
Another documentary style is 'interactive' documetaries and this one uses interviewees aswell as interacting with the audience. This is created by having a presenter on screen. An example of this type of documentary is 'Plane Resurrection' (2016) directed by Nik Colman. This documentary was made with a few crew members including a director, cinematographer and cameraman. This documentary focuses on Maurice Hammond talking to the viewer about the restoring of a WWII aircraft.
Another documentary style is 'reflexive'. A 'reflexive' documentary focuses on the film-maker knowing their presence in front of the camera which helps to give a narrative to the story. Louis Theroux is a big contributor for this type of documentary style, he has been involved with many different documentaries in this style inculding 'Louis and the Nazis' (2003) and 'Extereme Love: Autism' (2012), both of these documentaries focus on big themes and Louis is infront of the camera talking to the people.
The last documentary style is 'performative' and this adresses the emotional aspect of a documentary, this is created normally by using re-enactments and over the top camera shots. This style is the opposite to 'observational' documentaries. An example of 'performative' documentaries are 'Aileen: Life and Death of a Serial Killer' (2003) by Nick Broomfield and 'Capturing the Friedmans' (2003) by Andrew Jarecki. Both of these documentaries have strong themes and they both have re-enactments to emphasize the story.
Thursday, 8 June 2017
Wednesday, 10 May 2017
Documentary Research - Questions for the interview
- What is Parkinson’s Disease to you?
- How has it affected you?
- What advice can you give to other families suffering with someone who has Parkinson’s Disease?
Friday, 5 May 2017
Documentary Research - Weblinks - Bob Hoskins
http://www.huffingtonpost.com/2012/08/08/bob-hoskins-parkinsons-disease_n_1757090.html?1344453049
This weblink is about Bob Hoskins who is quite an influence in the movie industry.
This weblink is about Bob Hoskins who is quite an influence in the movie industry.
Wednesday, 3 May 2017
Documentary Research - Highlighted Information + Web Links
Parkinson’s
- Parkinson's is a progressive neurological condition.
- People with Parkinson's don't have enough of a chemical called dopamine because specific nerve cells inside their brain have died. It is not known why these cells die.
- Without dopamine people can find that their movements become slower so it takes longer to do things. This can make everyday activities, such as eating, getting dressed, or using a phone or computer, difficult or frustrating.
- The 3 main symptoms of Parkinson's are tremor, muscle stiffness and slowness of movement. But not everyone will experience all of these.
- As well as the symptoms that affect movement, people with Parkinson's can find that other issues, such as tiredness, pain, depression and constipation, can have an impact on their day-to-day lives.
- Parkinson's doesn't directly cause people to die, but symptoms do get worse over time.
- Every hour, someone in the UK is told they have Parkinson's.
- One person in every 500 has Parkinson's. That's about 127,000 people in the UK.
- Most people who get Parkinson's are aged 50 or over but younger people can get it too
- There is currently no cure for Parkinson's, but there are a range of treatments to control the symptoms and maintain quality of life.
- Medication is the main treatment for Parkinson's. Drugs work by restoring the level of dopamine in the brain or mimicking its actions, but can have side effects, including abnormal involuntary movements (dyskinesia) and impulsive and compulsive behaviour.
- Deep brain stimulation (DBS) is a type of surgery where electrodes are implanted deep inside specific parts of the brain. The electrodes are connected to a small battery under the skin in the person's chest, to generate electrical signals to stimulate the brain. If successful, DBS can provide significant improvement in an individual's symptoms and quality of life, but DBS is not a suitable option for everyone with Parkinson's.
- Physical therapies such as physiotherapy, speech and language therapy and occupational therapy have an important role to play in the management of Parkinson's.
- As the UK's Parkinson's support and research charity we're leading the work to find a cure, and we're closer than ever.
- Parkinson's UK is the largest charity funder of Parkinson's research in Europe. Since 1969, we've invested over £80million in ground-breaking research.
- Since 1969, we've invested over £80million on research into all aspects of Parkinson's.”
- We bring people with Parkinson's, their carers and families together via our network of local groups, our website and free confidential helpline 0808 800 0303. Because we're here, no one has to face Parkinson's alone.
- Specialist Parkinson's nurses, our supporters and staff provide information and training on every aspect of Parkinson's.
- We campaign to change attitudes and demand better services.
- Our free and confidential helpline 0808 800 0303 provides help and advice to all people affected by Parkinson's. Usual helpline opening hours are Monday-Friday 9am-7pm and Saturday 10am-2pm.
- Our work is totally dependent on donations.
- Parkinson’s disease is named after Dr James Parkinson (1755-1824), the doctor that first identified the condition.
- It is caused by the loss of brain cells (neurones) in a part of the brain called the substantia nigra, which produces the chemical messenger dopamine.
- As the cells die, less dopamine is produced and transported to the striatum, the area of the brain that co-ordinates movement. Symptoms develop when about 80% of dopamine has been lost.
- The reason that Parkinson’s disease develops is not known.
- Approximately 4 million people worldwide suffer from Parkinson’s disease. Around 120,000 people in the UK have the condition.
- The main symptoms of Parkinson’s disease are tremor, slowness of movement (bradykinesia) and muscle stiffness or rigidity.
- The National Institute for health and Clinical Excellence (NICE) published guidance on the treatment of Parkinson’s disease in June 2006.
- There is no cure for Parkinson’s disease, but treatments can help control the symptoms and maintain quality of life.
- Parkinson’s disease can be treated with a combination of drug treatments and other therapies, for example, speech therapy, physiotherapy.
- The risk of developing Parkinson’s disease increases with age. Symptoms usually occur after the age of 50.
- Around 1 in 20 people are diagnosed under the age of 40 years.
The world continues to mourn boxing
legend Muhammad Ali who
died at 74 on Friday night from septic shock. Ali had been hospitalized
a few days earlier with a respiratory illness. A family spokesperson said his
death was “due to unspecified natural causes.” The heavyweight champion was 42 when he was diagnosed
with Parkinson’s disease in 1984 and became a global figure in the fight against the disease.
Parkinson's disease, a degenerative disorder of the central nervous
system that affects nerve cells in the brain and makes movement difficult,
affects an estimated one million people in the United States, according to the National
Parkinson Foundation. The disorder is chronic and progressive, affecting the nerve cells
that produce dopamine. When
these cells become impaired or die, the loss of dopamine leads to abnormal
nerve firings and impaired movements, including tremors, loss of balance,
and other problems, explains the National Institute of Neurological Disorders
and Stroke.
There is no cure yet for the condition, but researchers say they’re
piecing together more clues about the roles of genetic and environmental factors.
Meanwhile, those diagnosed
can take many steps to protect their quality of life and enjoy family, career,
and retirement.
If you or a loved one has recently
been diagnosed, here are 10 essential facts you need to know:
1. Parkinson's disease is not just an ''old person's
disease." While the disorder is typically diagnosed at around age 60, younger people can
also be affected, says neurologist and movement disorder specialist
Rachel Dolhun, MD, vice president of medical communications at the The Michael J.
Fox Foundation for Parkinson’s Research. "People who are younger can get this," Dr.
Dolhun says.
A prominent case in point is actor Michael J. Fox, now 54, who was
diagnosed in 1991 at age 29, she says. "We call it young-onset
Parkinson's at age 40 or under," Dolhun says. More typical, she says, is
to be diagnosed in your 50s or 60s.
2. The cause of Parkinson's is
still unknown. A combination of genetic and environmental factors are thought to contribute to
the risk of getting Parkinson's, says Catherine Kopil, PhD, director of
research programs for The Michael J. Fox Foundation. Several genetic mutations have been found that are
linked to Parkinson's disease, and lifestyle may also play a role. Those who
drink caffeine-containing drinks, for instance, have been found to have a lower
risk of getting Parkinson's, although a cause-and-effect relationship has not
been proven.
3. Diagnosing Parkinson's disease isn't simple.
There's no specific test to
diagnose Parkinson's disease. Instead, doctors look for four cardinal features
of the movement disorder, says Hubert Fernandez, MD, the James and
Constance Brown Family Endowed Chair in Movement Disorders and professor of
medicine and neurology at the Cleveland Clinic Lerner College of Medicine in
Ohio. His update on Parkinson's disease, focusing on what is new in diagnostic
techniques and treatment, was published in September 2015 in the Cleveland
Clinic Journal of Medicine.
To diagnose the disease, doctors use the mnemonic TRAP:
·Tremor or shaking at rest, involving the thumb, entire hand, arm,
chin, lips, and feet
·Rigidity felt by the doctor when rotating a patient's wrist or elbow
·Akinesia or bradykinesia (lack of movement or slowness of movement) when
walking or swinging an arm
·Postural instability, making it necessary to hold onto something to
maintain balance when walking or rising from a chair
Doctors must rule out other conditions, such as medications that cause
the same symptoms, arthritis, or other medical issues. Observing
symptoms, plus taking a medical history and asking patients if they feel stiff,
slow, or shaky, is how the condition is typically diagnosed.
4. Parkinson's disease isn't just marked by tremors
and other outward symptoms. While those outward symptoms are used as the basis
for a diagnosis, the condition involves much more, Dolhun says. "There’s a lot that
doctors can't see," she says, calling them the “invisible symptoms” that
include sleep problems,
constipation, slurred speech, and mood problems such as depression.
Symptoms vary from one patient to
the next, Dolhun says. Indeed, there's an old saying, "If you’ve met one
patient with Parkinson's, you've met one patient with Parkinson's."
5. Educating yourself about
Parkinson’s can improve your quality of life. Good quality of life is possible
''if you seek good treatment and have a good plan," says Michael Okun, MD,
national medical director for the National Parkinson Foundation and author of
Parkinson's Treatment: 10 Secrets to a Happier Life.
Dr. Fernandez agrees and tells
patients that Parkinson's, like
high blood pressure, high cholesterol, and other chronic conditions, needs to
be managed daily. "The
more they know, the more they can advocate for themselves," says
Fernandez, who coauthored Ask the Doctor About Parkinson's Disease with Dr.
Okun.
6. Treatment should be tailored to
your symptoms and your preferences. While there is as yet no cure for
Parkinson's disease, treatment can help people live a good quality life. The primary
treatment for the tremors and rigidity is a carbidopa-levodopa combination drug, like Sinemet and Rytary, which is
thought to help replenish the lost dopamine. But symptoms of Parkinson's
disease not only vary from patient to patient — patients also report that they
aren't equally bothered by the same symptoms, Fernandez says. He always asks
his patients: What bothers you most?
For some, he says, it's the
constipation. Others tell him they're bothered by constantly shaking hands (tremor). "The
treatment plan should be tailored to the most pressing concern," Fernandez
says.
7. Clinical trials are worth
considering. Every time a Parkinson's disease patient visits their doctor, Okun
suggests they ask, ''What's new? Am I eligible for any new clinical trial?''
Research is constantly evolving, so it's worth asking if any trials fit your
situation.
"A lot of patients enrolled in clinical trials do better,'' he
says, ''partly because they are seen more often." Every
clinical trial has risks and benefits. There is a potential for harm or injury,
but the trial researchers should be sure those risks are minimized in relation
to the benefits. Enrolling may also give access to a treatment not otherwise
available. Before enrollment, trial administrators should spell out the risks
and benefits.
Besides checking in with the
doctor, anyone can look up clinical trials at ClinicalTrials.gov, part of the
National Institutes of Health. The Michael J. Fox Foundation site also has a
trial finder feature that matches patients with appropriate trials.
8. Stress can make the condition
worse; telling people about the condition can ease it. Stress can increase
symptoms, Dolhun says. For some, one source of that stress is hiding the
condition from coworkers, family, and friends, she says. "The majority of
people we talk to who say they have shared their story with family and friends
say they wish they would have done it sooner," she says.
9. Hospitalizations can be risky. Research has shown that
patients with Parkinson's disease are at risk for getting the wrong medicine at
the wrong time, and for contracting infections if they are hospitalized, which could lead to
deterioration in their overall health. While hospitalization is
sometimes necessary, Okun encourages patients to avoid hospital stays by
keeping on top of their treatment plan and taking medicine as directed — and to
get care in an outpatient center or medical clinic whenever possible.
10. Depression may affect more than half of all patients,
and anxiety affects about
40 percent. Both
anxiety and depression can affect the overall health of someone with
Parkinson's even more than motor symptoms do, according to the National
Parkinson Foundation. And
depression and anxiety often occur together, according to research.
Fortunately, treatment helps, and options ranging from exercise to medication
and psychotherapy, or ''talk
therapy,'' are plentiful.
Chronic Disease
• Approximately 92% of older adults have at least one
chronic disease, and 77% have at least two. Four chronic diseases—heart disease, cancer, stroke,
and diabetes—cause
almost two-thirds of all deaths each year.
• Chronic diseases account for 75% of the money our nation
spends on health care, yet only 1% of health dollars are spent on public
efforts to improve overall health.
• Diabetes affects 12.2 million Americans aged 60+, or 23% of
the older population. An additional 57 million Americans aged 20+ have pre-diabetes,
which increases a person’s risk of developing type 2 diabetes, heart disease,
and stroke. In a 2007 Centers for Disease Control and Prevention program for
people at high risk for developing diabetes, lifestyle intervention reduced
risk by 71% among those aged 60+.
• 90% of Americans aged 55+ are at risk for hypertension,
or high blood pressure.
Women are more likely than men to develop hypertension, with half of women aged
60+ and 77% of women aged 75+ having this condition. Hypertension affects 64%
of men aged 75+.
Falls
• Every 15 seconds, an older adult is treated in the emergency room for
a fall; every 29 minutes, an older adult dies following a fall.
• Among older adults, falls are the leading cause of
fractures, hospital admissions for trauma, and injury deaths. Falls are also the most common
cause of older adult traumatic brain injuries, accounting for over 46% of fatal
falls.
• The nation spends $30 billion a year treating older
adults for the effects of falls. If we cannot stem the rate of falls,
it’s projected that direct treatment costs will reach $59.6 billion by 2020. A
quarter of hip fracture patients will be in a nursing home for at least a year,
further adding to Medicaid costs.
Mental Health & Substance Abuse
• One in four older adults experiences some mental disorder
including depression and anxiety disorders, and dementia. This number is
expected to double to 15 million by 2030.
• Depression affects seven million older Americans,
and many do not receive treatment.
• The number of older adults with substance abuse problems
is expected to double to five million by 2020.
• Two-thirds of older adults with
mental health problems do not receive the treatment they need. Current
preventative services for this population are extremely limited.
• Untreated substance abuse and
mental health problems among older adults are associated with poor health
outcomes, higher health care utilization, increased complexity of the course
and prognosis of many illnesses, increased disability and impairment,
compromised quality of life, increased caregiver stress, increased mortality,
and higher risk of suicide.
• People aged 85+ have the highest
suicide rate of any age group. Older white men have a suicide rate almost six
times that of the general population.
- Only 3.6% of people over 65 years old are in nursing homes. Elderly men are likely to live with a spouse while elderly women are more likely to live alone.
- 4 in 5 older adults will battle at least one chronic condition or illness such as heart disorders, arthritis, or osteoporosis. 50% will battle at least two.
- By age 75, about 1 in 3 men and 1 in 2 women don't get ANY physical activity. You can keep seniors fit by hosting a dance class at your local senior center! Sign up for Dancing With the Seniors.
- While fatal crash rates increase starting at age 75, older drivers' crash rates have fallen faster than the crash rates of middle-aged drivers. One of the reasons is that older drivers tend to limit their driving during bad weather and at night.
- The ratio of women to men over 65 years old is 100 to 76. The ratio of women to men over 85 years old is 100 to 49.
- 99% of people over 65 years old have health insurance, with 93% having government-sponsored Medicare.
- According to data compiled by the Social Security Administration, a man reaching age 65 today can expect to live, on average, until age 84.3. A woman turning age 65 today can expect to live 86.6.
- People over 75 years old visit the doctor 3 times more often than people 22 to 44 years old.
- Elderly people occupy over 1/3 of all federally subsidized housing.
- An estimated 1 in 10 senior citizens are victims of elder abuse, the intentional acts by a caregiver that lead to physical, psychological, or emotional harm.
- US poverty rates are highest for people 65 and older, with 10.5% living in poverty. There are also sharp racial differences in the data: the rates are at least 3 times higher for Hispanics and African-Americans ages 65+ than for whites 65+.
Parkinson's disease is a condition
in which parts of the brain become progressively damaged over many years.
The three main symptoms of Parkinson's disease are:
•involuntary shaking of particular parts of the body (tremor)
•slow movement
•stiff and inflexible muscles
A person with Parkinson's disease can also experience a wide range of
other physical and psychological symptoms, including:
•depression and anxiety
•balance problems – this may increase the chance of a fall
•loss of sense of smell (anosmis)
•problems sleeping (insomnia)
•memory problems
Causes of Parkinson's disease
Parkinson's disease is caused by a
loss of nerve cells in part of the brain called the substantia nigra. This
leads to a reduction in a chemical called dopamine in the brain.
Dopamine plays a vital role in
regulating the movement of the body. A reduction in dopamine is responsible for
many of the symptoms of Parkinson's disease.
Exactly what causes the loss of
nerve cells is unclear. Most experts think that a combination of genetic and
environmental factors is responsible.
Read more about the causes of
Parkinson's disease.
Who's affected?
It's thought around 1 in 500 people are affected by
Parkinson's disease, which means there are an estimated 127,000 people in the
UK with the condition.
Most people with Parkinson's start
to develop symptoms when they're over 50, although around 1 in 20 people with the
condition first experience symptoms when they're under 40.
Men are slightly more likely to get Parkinson's disease than women.
Treating Parkinson's disease
Although there's currently no cure
for Parkinson's disease, treatments are available to help reduce the main
symptoms and maintain quality of life for as long as possible.
These include:
•supportive treatments – such as physiotherapy and occupational therapy
•medication
•in some cases, brain surgery
You may not need any treatment during the early stages of Parkinson's disease,
as symptoms are usually mild. However, you may need regular appointments with
your specialist so your condition can be monitored.
Friday, 21 April 2017
Documentary Research - Webpages
This is a really usefull webpage on Parkinsons and like the other webpages there are many facts that I would like to include. I have many facts that I would like to include in my Documentary and I think it would be wise to narrow some of the down
https://www.parkinsons.org.uk/content/facts-journalists
https://www.parkinsons.org.uk/content/facts-journalists
Documentary Research - Webpages
This webpage has 10 facts which are on Parkinsons and some of them are interesting that I want to now inculde them into my Documentary
http://www.orionpharma.co.uk/Products-and-Services-Orion/Parkinsons-disease/10-facts-about-Parkinsons-disease/
http://www.orionpharma.co.uk/Products-and-Services-Orion/Parkinsons-disease/10-facts-about-Parkinsons-disease/
Documentary Research - Webpages
This webpage has many facts on Parkinsons and that is a theme in which I would like to focus on more.
http://www.everydayhealth.com/parkinsons-disease/ten-essential-facts-about-parkinsons-disease/
http://www.everydayhealth.com/parkinsons-disease/ten-essential-facts-about-parkinsons-disease/
Documentary Research - Webpages
This is another webpage that I looked at for facts on illness' in older people and there are some really interesting facts that I want to combine into my Documentary.
https://www.dosomething.org/facts/11-facts-about-old-age
Documentary Research - Webpages
This webpage has many facts about illness' in older people and some of the facts are one which i think I could include into my Documentary.
https://www.ncoa.org/news/resources-for-reporters/get-the-facts/healthy-aging-facts/
https://www.ncoa.org/news/resources-for-reporters/get-the-facts/healthy-aging-facts/
Thursday, 30 March 2017
Questionaire Questions
1. Does this advert fit the new target audience?
2. Did you enjoy the advert?
3. Do you think the advert suits the product?
4. Would you be tempted to buy the product after seeing this
advert?
5. Do you think the narrative has continuity?
6. Does the change of music in the advert make it better?
7. Is there anything that particularly stands out to you?
8. Is there anything you would change about the advert?
Props and Costume List
- Butler outfit
- Silver Platter
- Chair
- Pot Noodle
- Posh outfit
- Kettle
- Green Screen
- Camera x2
- Tripod x2
Shot List
Tv Advert
Shot Number
|
Location
|
What is happening?
|
Types of shot
|
Sound
|
1
|
W16
|
Someone sat on their sofa.
They are talking to themselves.
|
Medium shot
|
Classical Music
|
2
|
W16
|
Butler puts the Pot Noodle
on the counter-top.
|
Close up shot
|
Classical Music
|
3
|
W16
|
Butler puts the kettle on.
|
Close up shot
|
Classical Music
|
4
|
W16
|
Butler pours the water in
to the Pot Noodle cup.
|
Close up shot
|
Classical Music /
Voiceover
|
5
|
W16
|
Butler puts the pot noodle
on to the silver platter.
|
Close up shot
|
Classical Music /
Voiceover
|
6
|
W16
|
Butler walks out of the
kitchen and takes the Pot Noodle to the person.
|
Close up/medium shot
|
Classical Music /
Voiceover
|
7
|
W16
|
The person takes a
mouthful of the food slowly.
|
Close up/medium shot
|
Classical Music /
Voiceover
|
8
|
W16
|
The person then wolfs down
the rest of the Pot Noodle.
|
Medium shot
|
Heavy Metal Music
|
9
|
W16
|
The person is sat there
with sauce dripping down their face.
|
Medium shot
|
Heavy Metal Music
|
10
|
W16
|
The person wipes their
face gently with a napkin.
|
Close up shot
|
Heavy Metal Music Change
to Classical Music
|
11
|
W16
|
Focus shot on the pot
noodle with the words ‘You don’t need a blue collar to enjoy’ next to it.
|
Close up/medium shot
|
Classical Music
|
12
|
W16
|
Pot Noodle focus shot on
the silver platter.
|
Close up shot
|
Classical Music
|
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